This photo project was for a local car dealer who was promoting a new sales rep with a large volume postcard mailing.

This person is well known in the community and has had thousands of good relationships over his 50 years as owner of a very popular musical equipment store.

He is always on the move and therefore we needed to make this shoot as convenient as possible.

We decided that if we planned properly, we could take multiple photos at different locations and combine them.

So we met the sales rep at a location near his home (far away from the dealership), quickly set up a portable ‘chroma key’ background, one gold reflector, and took a few photos.

Hours later, when the light was at its best, we went to the dealership and shot photos of the building  and main sign from different locations and at angles that would work with one another.

Back at our office, we combined those photos into the artwork for the 4x6 postcard that was later sent to thousands of people.

Simple, colorful, and effective!