Video has it all!
You have the richness of the voice of a compelling announcer, the sophisticated graphics of a ‘printed’ piece (except that video ‘moves’), and the ability to transport the viewer to wherever you want to take them.
However, video does has ONE BIG PROBLEM. Even your ‘average’ viewer is used to watching two types of videos:
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a)very sophisticated television and movie presentations, or
b) very amateurish YouTube type videos.