19  of  50

Of course, our same rules applied:

• Keep it moving.

• Edit to the ‘beat’ of the music.

• Show supporting text and graphics so your viewer has

   more ways to ‘receive’ your message.

This is an example of: when you plan a commercial, take a little more time, spend a little more, and shoot enough for multiple spots.  That way, when your message gets ‘stale’, you can go back to your source footage and edit another commercial to ‘update’ your message.

This is the second spot we produced from the same source material (previously shown example #18).

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