To make the voice more ‘surreal’, we used various digital effects to lower the pitch and the ‘dynamics’ of the announcer to give it an ‘over-the-top’ sort of sound.


We wanted it to come across as more of a ‘preview of an action movie’ rather than as a ‘slideshow with a narration’ (which is what they had before).

This video is an example of a promotional spot the client plays for new prospects when they have group meetings.


Not only does it deliver facts, but it plays ‘high’ on emotion.


We chose music that had an ‘action movie’ type feeling.


And because there are two parts to this presentation, we used a different soundtrack, and a different editing style for each.

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