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This was the ‘companion’ video for example #23 (“The Good Life”).

Many times, we try to get the client to allow us to create two videos with the same message, using many of the same elements, but with different music and ‘pacing’.

As they say ‘repetition’ is the ‘mother’s milk’ of advertising . . . however your message CAN NOT go ‘stale’ or else the viewer will not pay attention.

Therefore, we suggest you deliver the ‘same’ message but with different commercials, and alternate those commercials when you air them.

Another added benefit, is because many of the elements and music are common to both spots, the price ‘per spot’ is dramatically lower.

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Click here to play a LARGER and HIGHER QUALITY version of this video in a SEPARATE WINDOW.Media_Innovators_Video_Example_28_files/LTYC%20A%20Better%20Way%2060.mp4

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