A few years ago, it was not uncommon for Apple ‘evangelists’, reps, and technical support people to travel the country giving multi-hour presentations.

One time, when they came to our city, we prepared a looping animation that played onto a large screen as the audience arrived, and during breaks in the presentation.

Along with a variety of popular songs that were playing (not part of this animation) this animation set the ‘professional’ tone for the day and created a high degree of ‘anticipation’.

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