Here is another classic ‘white background’ video.

This video is from a series we did for various clients where they either endorse someone else’s products and services, or they thank a ‘visitor’ for coming to their www site.

This woman was a very good and ‘animated’ speaker. She maintained very good ‘eye contact’ with the camera.

To get the lighting ‘right’, we used:

1) large soft lights on either side of the talent at eye level to ‘soften up’ her look,

2) an elevated, upper left ‘key’ light in front of the talent to  add a few shadows so it won’t look ‘flat’, and

3) multiple BRIGHT lights behind the talent to ‘overexpose’ the white background.

We pre-interviewed her so we could write a script using her ‘own words’.  We then put those words on large cue cards, shot with multiple cameras, edited ‘with the music’ and ended up with a very nice, short video.

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