This logo treatment needed to look ‘sophisticated’ and yet be ‘CHEAP’.

The client’s logo was made of five pairs of triangles.

We took each those elements and animated them separately such that they all came together at the end.

We also needed ‘motion’ in the animation to engage the viewer so we went with the ‘tried and true’ moving checkerboard floor, along with a ‘star field’.

Then animate it in such a way that it ‘seems’ that the logo is moving along a checkerboard runway.

And, of course, everything has to ‘time’ properly with the chosen music.

Motion, rhythmic, eye catching . . . and CHEAP!

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