This 60 second TV commercial as an example of how we used many ‘still’ images to convey the client’s message.

Of course, the background and foreground animated elements are ‘moving’, but most all the other elements are ‘stills’ of people and objects.

When we wrote the script, we also used a little ‘satire’ at the beginning (where the problem is stated) to contrast more with the ‘solution’ in the second half of the spot.

There are three ‘pathways’ to your viewer’s brain. Some people watch, some read, and some listen.

Therefore, whenever possible, we use ‘our’ standard techniques . . . show the viewer, tell the viewer, and let the viewer ‘read’ your message as well.

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