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This example is one of thirteen different TV commercials we created for a lawyer referral service. This was the ‘first’ spot that aired over a multi-week ad campaign.

We wrote the scripts, we cast the talent, and shot the spots in a small in front of a ‘seamless white’ background in the advertising agency’s conference room (after we removed all the furniture, of course).

We wrote a total of seventeen scripts covering a variety of legal services.

By having each of the actors read for as many parts as possible, we gave the client the options of not only choosing the spots he wanted,  but the actor for that particular spot as well.

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