29  of  50

Please Note: These are VERY LOW RESOLUTION sample images. The ‘originals’ are much CLEARER and more VIVID.

When we were asked to take a photo of chocolate dripping off a marshmallow, it threw us a ‘curve’. 


The designer was creating a label for a winery in Michigan that specializes in wines ‘infused’ with other flavors.


At first it might seem simple, but once you hold one in your hand and look at it closely, you realize it’s going to be tricky.


We then asked . . .


  1. 1) Where will the chocolate be dripping from?

  2. 2) How high up will the chocolate be on the marshmallow?

  3. 3) What is the desired ‘orientation’ of the marshmallow?


Next, we bought the largest marshmallows we could find and searched through the bag for the best shaped ones. We then let them ‘rest’ so they could assume their ‘unsqueezed’ shape.


We discovered you had to ‘thicken’ and cool the chocolate so the drip would be as large as possible.


We also asked “How do you hold the marshmallow at the proper orientation?” (Note the coat hanger and tunafish can!)


Then we spent much more time that you would think lighting the very small marshmallow so you could see a defined texture, curvature, and depth.


And as you can see, our photo only required a few edits in Photoshop in order to achieve the designer’s objective.



Media_Innovators_Photography_Example_30.html

About   •   Philosophy     DVDs   •   Video   •  Photography   •   Interactive   •   Audio   •   Promotions   •   Web   •   Talent   •   Contact Us

CLICK THIS PHOTO TO ENLARGE