However, we still used our standard technique of hear, show, and read to assure that the client’s message gets across.

It first aired on the ‘Golf Channel’ in early 2011 during a tournament that was broadcast live from Hawaii.

In this example, the object was to convey a sense of ‘history’ and ‘quality’ to a premium product.

Originally the client wanted twice as many graphics, but we convinced him that the ‘pacing’ required to show that many images in 28 seconds would be contrary to his message.

Rather than motion, we decided to use ‘still’ photography and slower paced effects.